We have all these small farmers now, with the bigger companies starting to emerge.” “In the beer industry, the big three are now competing against all these craft brewers, but in cannabis it’s just the reverse. “We want to make sure craft brands can survive in this new market, and it’s an educational process to help consumers make informed decisions,” he said. Based in Santa Rosa, Pacific Expeditors primarily serves smaller craft farms and distributes for forty companies. In the PacEx Pavilion, Pacific Expeditors CEO Chris Coulombe pointed to the Urban Pharm and Capitola Healing Association booths and explained how the retail partners supported the twenty-three Emerald Cup vendors who use Pacific Expeditors for distribution, allowing them to sell flowers, extracts and other products to consumers. The same companies were major sponsors of the event, hosting big-top tents with many of their brands folded under their umbrellas. Unless they possess a retail license, farmers aren’t able to sell directly to consumers anymore, so this year they turned to distribution companies and retail partners to handle the flow of goods. With adult recreational consumption legal for the first time in The Emerald Cup’s history, some new rules caused hiccups as vendors were required to track and report all purchases. “This year really shows the evolution of the industry, from farmers selling products in and mason jars to the marketing campaigns that speak to customers about the heritage and authenticity of the Emerald Triangle.”Įvery year The Emerald Cup draws a healthy mix of old-school and newbie consumers, cannabis activists, farmers, and extractors, and a growing group of business executives to the weed hub of Santa Rosa for networking and shopping - sun-grown bud, extracts, edibles, tinctures, and the usual array of art and merch were on display. “The regulations in California have been a heavy burden for everyone in the industry here to process, but to see the state working to keep this event alive is really incredible,” said Steinmetz.
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